Short and Useful Answers
with Dr. Troy Hiduke Campbell
Chief Scientist at On Your Feet
Short, useful, video answers for today’s big and common questions in strategy, story, leadership, learning, and design.
How do you design a great experience?
Design for different types of happinesses — and never forget the “carefree” moments
How do you come up with great ideas?
Start with the relevant science, then while standing on the shoulders of that knowledge, bring in your creativity
How do you convince some to change?
Make the change feel like it’s a part of who they already are, in other words: “destiny”
What are the most essential things to know about storytelling?
It’s how the brain best process information, its best defined as “cause-and-effect,” and more in this FAQ
What skills do people need to to have to best use modern technologies like AI?
Surprisingly, they need to have a lot of low tech skills such as creativity, communication, and improvisation
How should you approach a challenge?
With a scientific mind and artistic heart, because they are similar but they are also so different
How do you keep people’s attention today in education?
Be personal, be interactive, be mixed
Why do people resist solvable problems?
Because they have solution aversion
How do you create memorable experiences?
Create distinct “oddball” moments
How do you better begin any experience?
Begin with a portal
How do you make people feel like they belong?
Create a Big Identity Net
How do you clearly communicate ideas and information at work?
Use these three steps: Goal > Insight > Action
How do you make sales more personal?
Start with their goals, then share relevant insights, and finally show them how take actions
How do you give constructive feedback without getting pushback?
Begin with what they think they can improve on
How do you navigate uncertainty in modern times?
Adopt an Improv Mindset
How do you build a great team?
Take time to acknowledge, connect, and explore together
Dr. Troy Hiduke Campbell is an influential behavioral science researcher, former Walt Disney Imagineer, and Oregon business professor.
At his “scientific mind, artist heart” project Hiduke House, he writes about many different ideas in science, business, society, tech, and art.
At On Your Feet he serves as chief scientist and leads ideation workshops and skills trainings, including storytelling and the The Science of Now . . . series.
