Sales Training
To sell anything, you need to first actively and empathetically listen to your customers, and then use storytelling to emotionally and logically connect your product benefits with your different customers’ needs.
We help your sales people to just this, by mastering the core skills and creating assets like “Their Needs and Dreams Lists” and “Story Banks” that will support their success.
And we do this all through our highly engaging and joyful training process that your sales people will love and value.
“On Your Feet brought about a sense of pure joy, leading to a level of participant engagement that surpassed anything I had witnessed before.”
Dylan Frusciano, Founder and CEO | Scaled Sales Solutions
“On Your Feet is a two-thumbs-up! Creative. Collaborative. Genius Storytelling.”
Marsha Lindsay, Chair and Chief Strategist | Lindsay, Stone & Briggs Advertising
AboutThe Experience
We deliver a highly experiential sales training for groups up to 30 that feature skill mastery, asset development, and practice, plus learning with science bites, business best practices, and artistic nuance.
The unique workshop was designed by a former marketing professor, Disney Imagineer, & behavior science PhD, Dr. Troy Hiduke Campbell, and On Your Feet co-founder and master applied improviser and storyteller, Gary Hirsch.
Delivered live and, when necessary, virtually.
TakeAwaysYou’ll walk away with:
Skills masteries, including
Listening
Clear Communication
Storytelling
Custom asset banks, including
Their Needs and Dreams List
Benefits Bank
Storytelling Bank
Pitch practice including
Listening and improvising
Explaining product
Telling stories
Our wideWork in SALES And MARKETING
Parks Sales
We created storytelling experience to help Global Disney Parks marketing find new and more magical stories to sell their parrks.
Product Sales
We designed the core sales training for Owens Corning to sell a radically new product.
Brand Story
We helped Google Brand Studio find and re-vitalize their core story.
Sneaker Sales
Training front of line Nike employees across the globe to sell sneakers and apparel.
Services Sales
We create a training for the top 25 leaders in the company to better their services, with a special attention on storytelling, relationship building, and science communication.
Our Three Step SalES PROCESSStep 1 - Learn to focus on the customer’s goals.
Skill to master: Listening to Your Customer -- to discover what they care about and create trust
Asset to create: “Their Needs & Dreams List” -- to know the many different things your different customers want
Step 2 - Link the customer’s goal to specific product benefits.
Skill to master: Plain Speak -- explaining the key attributes, insights, and benefits in language your audience understands
Asset to create: The “Benefits Bank” -- phrases to explain every benefit in clear and compelling language
Step 3 - Tell stories of how other customers with similar goals experienced benefits.
Skill: to master Storytelling -- especially using concise action-oriented story forms like Story Spine and Problem - Solution
Asset to create: “Story Banks” – brief detailed stories of other customers finding success with your product
“The On Your Feet workshop has been a pretty mind blowing experience to me. This will help make my job easier and make me more successful at what I do.”
Jared Dwealt, Sales Lead | Owens Corning
“On Your Feet is impactful, engaging, and relevant. Be ready to participate, have fun, and grow.”
Laura Gray, Director of Marketing Canada | PepsiCo
