Sales Training
If you want to sell anything, you need to show that your product meets the needs and dreams of your customers.
To do this, your sales force must listen with mastery and then use powerful storytelling to match the specific product benefits with each customer’s different needs, so that your product is seen as their best choice.
Our sales training gives your sales force this mastery.
Sales Training
Sell more by showing how your product meets the needs and dreams of your customers
Our sales training equips your salesforce listenining and storytelling masteries to match the specific product benefits with each customer’s needs, so that your product is seen as the best choice
HowStep 1 - Focus on the audience’s goals.
Skill to master: Listening to Your Audience -- to discover what they care about and create trust
Asset to create: the “Needs & Dreams List” -- to know the many different things your different customers want
Step 2 - Link the audience goal to specific product benefits.
Skill to master: Plain Speak -- explaining the key attributes and benefits in language your audience understands
Asset to create: The “Benefits Bank” -- phrases to explain every benefit in clear and compelling language
Step 3 - Tell stories of how other customers with similar goals experienced benefits.
Skill: Storytelling -- especially using concise action-oriented story forms like Story Spine
Asset to create: “Story Banks” – brief detailed stories of other customers finding success with your product
“On Your Feet brought about a sense of pure joy, leading to a level of participant engagement that surpassed anything I had witnessed before.”
Dylan Frusciano, Founder and CEO | Scaled Sales Solutions
“On Your Feet is a two-thumbs-up! Creative. Collaborative. Genius Storytelling.”
Marsha Lindsay, Chair and Chief Strategist | Lindsay, Stone & Briggs Advertising
“On Your Feet is impactful, engaging, and relevant. Be ready to participate, have fun, and grow.”
Laura Gray, Director of Marketing Canada | PepsiCo
“On Your Feet is a two-thumbs-up! Creative. Collaborative. Genius Storytelling.”
Marsha Lindsay, Chair and Chief Strategist | Lindsay, Stone & Briggs Advertising
“On Your Feet is impactful, engaging, and relevant. Be ready to participate, have fun, and grow.”
Laura Gray, Director of Marketing Canada | PepsiCo
“On Your Feet is a two-thumbs-up! Creative. Collaborative. Genius Storytelling.”
Marsha Lindsay, Chair and Chief Strategist | Lindsay, Stone & Briggs Advertising
“Workshop with Gary and Troy. was probably one of the best experiences that I've had in my career when it comes to business training, personal training, and how to tell a story.”
*, Sales Lead | Owens Corning
“On Your Feet is a two-thumbs-up! Creative. Collaborative. Genius Storytelling.”
Marsha Lindsay, Chair and Chief Strategist | Lindsay, Stone & Briggs Advertising
“The On Your Feet workshop here in Owens Corn has been a pretty mind blowing experience to me.
I've been through similar trainings and approache and when I left all of those, I never really took it into the field with me, but I think this is something that I'm gonna probably use every day.
I've been doing sales for a long time annd I think a lot of times you think you know everything, but I am gonna definitely come out of this more skilled and a better sales rep, and I think every day this will help make my job easier and make me more successful at what I do.”
Jared, Sales Lead | Owens Corning
HowThree Steps to Great Sales
Step 1 - Focus on the audience’s goals.
Skill to master: Listening to Your Audience -- to discover what they care about and create trust
Asset to create: the “Needs & Dreams List” -- to know the many different things your different customers want
Step 2 - Link the audience goal to specific product benefits.
Skill to master: Plain Speak -- explaining the key attributes and benefits in language your audience understands
Asset to create: The “Benefits Bank” -- phrases to explain every benefit in clear and compelling language
Step 3 - Tell stories of the benefits related o their goals.
Skill to master: Storytelling -- especially using concise action-oriented story forms like Story Spine
Asset to create: “Story Banks” – brief detailed stories of other customers finding success with your product
HowThree Steps to Great Sales
Step 1 - Focus on the audience’s goals.
Skill to master: Listening to Your Audience -- to discover what they care about and create trust
Asset to create: the “Needs & Dreams List” -- to know the many different things your different customers want
Step 2 - Link audience’s goals to specific product benefits.
Skill to master: Plain Speak -- explaining the key attributes and benefits in language your audience understands
Asset to create: The “Benefits Bank” -- phrases to explain every benefit in clear and compelling language
Step 3 - Tell stories of benefits related to audience’s goals.
Skill to master: Storytelling -- especially using concise action-oriented story forms like Story Spine
Asset to create: “Story Archives” – brief detailed stories of other customers finding success with your product
HowStep 1 - Focus on the audience’s goals.
Skill to master: Listening to Your Audience -- to discover what they care about and create trust
Asset to create: the “Needs & Dreams List” -- to know the many different things your different customers want
Step 2 - Link the audience goal to specific product benefits.
Skill to master: Plain Speak -- explaining the key attributes and benefits in language your audience understands
Asset to create: The “Benefits Bank” -- phrases to explain every benefit in clear and compelling language
Step 3 - Tell stories of how experienced benefits.
Skill: Storytelling -- especially using concise action-oriented story forms like Story Spine
Asset to create: “Story Banks” – brief detailed stories of other customers finding success with your product
HowStep 1 - Focus on the audience’s goals.
Skill to master: Listening to Your Audience -- to discover what they care about and create trust
Asset to create: the “Needs & Dreams List” -- to know the many different things your different customers want
Step 2 - Link the audience goal to specific product benefits.
Skill to master: Plain Speak -- explaining the key attributes and benefits in language your audience understands
Asset to create: The “Benefits Bank” -- phrases to explain every benefit in clear and compelling language
Step 3 - Tell stories of how experienced benefits.
Skill to master: Storytelling -- especially using concise action-oriented story forms like Story Spine
Asset to create: “Story Banks” – brief detailed stories of other customers finding success with your product
TakeAwaysYou’ll walk away with:
Skills masteries, including
Listening
Clear Communication
Storytelling
Asset banks, including
Needs and Dreams List
Benefits Bank
Storytelling Bank
Pitch practice including
Listening and improvising
Explaining product
Telling stories
AboutThe Experience
We deliver a highly experiential 1.5-day sales training for groups up to 30 that feature skill mastery, asset development, and practice, plus learning with science bites, business best practices, and artistic nuance.
The unique workshop was designed by a former marketing professor, Disney Imagineer, & behavior science PhD, Dr. Troy Hiduke Campbell, and On Your Feet co-founder and master applied improviser and storyteller, Gary Hirsch.
Delivered live and, when necessary, virtually.
Our wideWork
Parks Sales
We created storytelling experience to help Global Disney Parks marketing find new and more magical stories to sell their parrks.
Product Sales
We designed the core sales training for Owens Corning to sell a radically new product.
Brand Story
We helped Google Brand Studio find and re-vitalize their core story.
Sneaker Sales
Training front of line Nike employees across the globe to sell sneakers and apparel.
Services Sales
We create a training for the top 25 leaders in the company to better their services, with a special attention on storytelling, relationship building, and science communication.
Example Tools for Feedback & CoachingMore About Our feedback Work
Nike Case Studies of OYF WOrk