Sales Training
Show that your products meet the needs and dreams of your customers.
If you want to sell anything, you need a sales force that can listen with mastery and then use powerful storytelling to match the specific product benefits with each customer’s different needs, so that your product is seen as their best choice.
“On Your Feet is a two-thumbs-up! Creative. Collaborative. Genius Storytelling.”
Marsha Lindsay, Chair and Chief Strategist | Lindsay, Stone & Briggs Advertising
HowStep 1 - Focus on the audience’s goals.
Skill to master: Listening to Your Audience -- to discover what they care about and create trust
Asset to create: the “Needs & Dreams List” -- to know the many different things your different customers want
Step 2 - Link the audience goal to specific product benefits.
Skill to master: Plain Speak -- explaining the key attributes and benefits in language your audience understands
Asset to create: The “Benefits Bank” -- phrases to explain every benefit in clear and compelling language
Step 3 - Tell stories of how other customers with similar goals experienced benefits.
Skill: Storytelling -- especially using concise action-oriented story forms like Story Spine
Asset to create: “Story Banks” – brief detailed stories of other customers finding success with your product
“On Your Feet brought about a sense of pure joy, leading to a level of participant engagement that surpassed anything I had witnessed before.”
Dylan Frusciano, Founder and CEO | Scaled Sales Solutions
TakeAwaysYou’ll walk away with:
Skills masteries, including
Listening
Clear Communication
Storytelling
Asset banks, including
Needs and Dreams List
Benefits Bank
Storytelling Bank
Pitch practice including
Listening and improvising
Explaining product
Telling stories
“On Your Feet is impactful, engaging, and relevant. Be ready to participate, have fun, and grow.”
Laura Gray, Director of Marketing Canada | PepsiCo
Our wideWork
Parks Sales
We created storytelling experience to help Global Disney Parks marketing find new and more magical stories to sell their parrks.
Product Sales
We designed the core sales training for Owens Corning to sell a radically new product.
Brand Story
We helped Google Brand Studio find and re-vitalize their core story.
Sneaker Sales
Training front of line Nike employees across the globe to sell sneakers and apparel.
Services Sales
We create a training for the top 25 leaders in the company to better their services, with a special attention on storytelling, relationship building, and science communication.
AboutThe Experience
We deliver a highly experiential sales training for groups up to 30 that feature skill mastery, asset development, and practice, plus learning with science bites, business best practices, and artistic nuance.
The unique workshop was designed by a former marketing professor, Disney Imagineer, & behavior science PhD, Dr. Troy Hiduke Campbell, and On Your Feet co-founder and master applied improviser and storyteller, Gary Hirsch.
Delivered live and, when necessary, virtually.
“The On Your Feet workshop here in Owens Corn has been a pretty mind blowing experience to me. This will help make my job easier and make me more successful at what I do.”
Jared Dwealt, Sales Lead | Owens Corning
