My Favorite Design & Storytelling Principles with Dr. Campbell
Dr. Troy Hiduke Campbell discusses his favorite design, marketing, and story principles with insights from his work at Duke University, Walt Disney Imagineering, and On Your Feet.
“I love that the same principles that make Disney amazing can be used by everyone in their work, life, and art — and that science can help us all better use those principles.”
The Destiny Narrative - How to tell a Powerful Story
Types of Happiness - And the Overlooked Importance of Feeling “Carefree”
Portals - How to Better Begin Everything
Oddballs - How to Be Memorable
The Big Identity Net - How To Make People Feel Like They Belong
Goal -> Insight -> Action - How to Communicate the Value of a Good Product or Good Solution
Scientific Mind, Artistic Heart - Troy’s Design Philosophy
Dr. Troy Hiduke Campbell is an influential behavioral science researcher, former Walt Disney Imagineer, and Oregon business professor.
At his “scientific mind, artist heart” project Hiduke House, he writes about many different ideas in science, business, society, tech, and art.
At On Your Feet he serves as chief scientist and leads ideation workshops, skills trainings including storytelling, and the The Science of Now . . . series.
