Sale Training
To sell anything, you need to listen well and then tell the right stories.
We help your sales people to do this through our engaging and joyful experiential training process that your sales people will love and find value in, while co-creating powerful new assets like “Story Banks” that will further support their success.
“The On Your Feet workshop has been a pretty mind blowing experience to me. This will help make my job easier and make me more successful at what I do.”
Jared Dewalt
Sales Lead | Owens Corning | (Pictured Here)
The Experience
We deliver a highly interactive sales training for sales teams to master skills and create custom assets.
The experience always includes our iconic “Goal - Insight - Action” wall (pictured above) that captures all your audiences goals, all insights about your product, and a wealth of action case stories, and then is used to help your team repeatedly practice across sales scenarios.
You’ll walk away from this training with:
Skills masteries, including
Listening
Clear Communication
Storytelling
Custom asset banks, including
Customers’ Needs and Dreams List (Goals)
Product/Service Benefits Bank (Insights)
Case Example Storytelling Bank (Actions)
Practice including
Listening and improvising
Explaining and pitchinh product
Telling stories
Sales Training with Goal - Insight - Action
Our wideWork in SALES And MARKETING
Parks Sales
We created storytelling experience to help Global Disney Parks marketing find new and more magical stories to sell their parrks.
Product Sales
We designed the core sales training for Owens Corning to sell a radically new product.
Sneaker Sales
Training front of line Nike employees across the globe to sell sneakers and apparel.
Services Sales
We create a training for the top 25 leaders in the company to better their services, with a special attention on storytelling, relationship building, and science communication.
“On Your Feet is a two-thumbs-up! Creative. Collaborative. Genius Storytelling.”
Marsha Lindsay, Chair and Chief Strategist | Lindsay, Stone & Briggs Advertising
Our Three Step SalES PROCESSStep 1 - Learn to focus on the customer’s goals.
Skill to master: Listening to Your Customer -- to discover what they care about and create trust
Asset to create: “Their Needs & Dreams List” -- to know the many different things your different customers want
Step 2 - Link the customer’s goal to insights about specific product benefits.
Skill to master: Plain Speak -- explaining the key attributes, insights, and benefits in language your audience understands
Asset to create: The “Benefits Bank” -- phrases to explain every benefit in clear and compelling language
Step 3 - Tell action stories of how past customers with similar goals experienced benefits.
Skill: to master Storytelling -- especially using concise action-oriented story forms like Story Spine and Problem - Solution
Asset to create: “Story Banks” – brief detailed stories of other customers finding success with your product
“On Your Feet is impactful, engaging, and relevant. Be ready to participate, have fun, and grow.”
Laura Gray, Director of Marketing Canada | PepsiCo
“On Your Feet brought about a sense of pure joy, leading to a level of participant engagement that surpassed anything I had witnessed before.”
Dylan Frusciano, Founder and CEO | Scaled Sales Solutions