The world looks different standing up.

More than ever people want new ideas. Success depends upon them. New ideas for new products, new relationships with customers, new forms of organization, new ways to communicate. The list is long. These ideas are normally needed immediately. You can't afford to sit around waiting for them to occur. You need new ideas and you need them now.

More, better, different ideas

We help organizations discover breakthrough ideas using methods that are experiential, playful and immediately useful. Our goal is to have clients surprise themselves, think beyond current problems, develop new and useful ideas, and (on occasion) channel the gods.

We believe that the central challenge when it comes to generating breakthrough ideas is to find a method that is NOT DISCUSSION BASED. Discussion is the mode in which business people habitually dwell. It is the comfort zone. So as soon as you have a discussion you have a deeply patterned (and deeply ingrained) way of behaving. But if you want something new, you need to DO something new.

We break the normal mode of discussion by using improvisational work, "human storyboarding", material mechanisms, pictures, sounds, movement and other multi-sensory stimuli, and physical space.

New product innovation, marketing ideas, and naming

We use scenario-based brainstorming to unearth new product and marketing ideas, as well as a broad range of techniques; from improvisation to story work to "human storyboarding." We can also use improvised forms and a team of professional improvisers trained in lateral techniques to get to new naming territories.